Blue Coat Appoints Industry Veteran Bethany Mayer to Senior Vice President, Worldwide Marketing
Seasoned Veteran Brings Over 20 Years of Proven Enterprise Security and Infrastructure Experience to Company
SUNNYVALE, Calif. – July 16, 2007 – Blue Coat Systems, Inc. (Nasdaq: BCSI), the leader in secure content and application delivery, today announced that it has appointed Bethany Mayer as senior vice president, Worldwide Marketing. Mayer brings a legacy of marketing experience working with leading security and infrastructure companies and has proven expertise in building brand recognition, as well as building world-class marketing organizations. In this role, Mayer will be responsible for driving Blue Coat’s integrated marketing programs including product strategy, global communications and marketing initiatives.
“We are pleased to add Bethany to our leadership team,” says Brian NeSmith, president and CEO, Blue Coat Systems. “Bethany’s enterprise security expertise, coupled with her experience in leading successful marketing programs for organizations ranging from start-ups to established players will be invaluable to Blue Coat as we continue to build on the success of our web security gateway leadership and extend our WAN application delivery solutions to the enterprise.”
According to Bethany Mayer, senior vice president, Worldwide Marketing, “I am honored to be a part of Blue Coat’s leadership team. Blue Coat is uniquely positioned for leadership in the WAN application delivery market. Blue Coat is the only company in the market that fulfills the enterprise need for secure acceleration of enterprise applications. Combined with its leadership in the Web security gateway market, Blue Coat has the kind of momentum other companies can only dream about. The company’s award-winning technology and customer portfolio truly stand out in the market.”
Bethany Mayer has over 20 years of proven experience in leading product management, marketing communications, engineering, and operations in both early stage start-up companies and Fortune 500 corporations. Prior to joining Blue Coat, Mayer served as CMO with Mirapoint in the email and email security market. Mayer has also held executive marketing positions at JDSU in optical components, Vernier Networks in the security space and SkyStream Networks in the video and CDN space. At Vernier Networks, Mayer repositioned the company into the security market, and worked with Gartner to create a new category in which Vernier is one of the leaders. Mayer was integral to the strong growth of SkyStream Networks, and her product vision and delivery contributed to SkyStream’s successful acquisition by Tandberg TV (now Ericsson).
Mayer has also served in the Office of the CTO for Cisco Systems, developing the company's technology vision. Over her seven year tenure with Cisco, Mayer led marketing and product management efforts for products tailored for the consumer, small business and dial access environment, in addition to developing the company's early supply chain management strategy.
Earlier in Mayer’s career, she managed new product development for Apple Computers' PowerBook laptop product line. Mayer started her career in operations within special projects at Lockheed Martin Corporation. She holds a Bachelor of Science degree from Santa Clara University. Mayer is also a board member of Hospice of the Valley, a non-profit hospice organization.
About Blue Coat Systems, Inc.
Blue Coat secures Web communications and accelerates business applications across the distributed enterprise. Blue Coat's family of appliances and client-based solutions – deployed in branch offices, Internet gateways, end points, and data centers – provide intelligent points of policy-based control enabling IT organizations to optimize security and accelerate performance between users and applications. Blue Coat has installed more than 30,000 appliances worldwide and is ranked #1 by IDC in the Secure Content and Application Delivery market. Blue Coat is headquartered in Sunnyvale, California, and can be reached at (408) 220-2200 or www.bluecoat.com.
FORWARD LOOKING STATEMENTS: The statements contained in this press release that are not purely historical are forward-looking statements, including statements regarding Blue Coat Systems' expectations, beliefs, intentions or strategies regarding the future, and including statements regarding the capabilities and expected performance of Blue Coat Systems' products. All forward-looking statements included in this press release are based upon information available to Blue Coat Systems as of the date hereof, and Blue Coat Systems assumes no obligation to update any such forward-looking statements. Forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. These and other risks relating to Blue Coat Systems' business are set forth in Blue Coat Systems' most recently filed Form 10-Q for the quarter ended January 31, 2007 and Form 10-K for the year ended April 30, 2006, and other reports filed from time to time with the Securities and Exchange Commission.
