Channel Advantage Partners

The Blue Coat Channel Advantage Program is a global network of world-class solution providers, including value added resellers, system integrators, and distributors. The primary objective of the Channel Advantage Program is to foster joint success by providing compelling top- and bottom-line growth opportunities to Blue Coat partners.

Recognized in the leader's quadrant in both Garter Magic Quadrants for WAN Optimization Controllers and Secure Web Gateway, Blue Coat provides its partners with the competitive edge to dominate both of these rapidly growing markets. Channel Advantage Program members of all levels enjoy highly competitive gross profit margins, regional sales and technical support, and a wide range of marketing and sales enablement tools.

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Partner Levels

Authorized Premiere Elite

Authorized Partners make up the entry-level tier of the Blue Coat Channel Advantage Program. Program resources, benefits and requirements are structured to support instant productivity. Authorized partners are supported primarily through Blue Coat Distribution partners.

Premier Partners have made a significant investment in developing Blue Coat solution expertise, focus on winning large-enterprise opportunities, actively implement marketing programs, and are capable of conducting network assessments and evaluations.

Elite Partners have achieved the highest levels of Blue Coat sales and technical competency and invest heavily in promoting and implementing Blue Coat solutions in large, complex environments. Elite Partners have multiple branch offices and are highly committed to partnering with Blue Coat.

+ WAN Op designation
(optional)

+ Cloud designation
(optional)

+MSSP designation
(optional)

+ WAN Op designation
(optional)

+ Cloud designation
(optional)

+MSSP designation
(optional)

+ WAN Op designation
(optional)

+ Cloud designation
(optional)

+MSSP designation
(optional)

Benefits




Benefit Authorized Premiere Elite
Value-based Discounting      
Deal Registration Discounts
Enhanced Product Pricing Discounts  
Solution Provider Assistance      
BlueSource Partner Portal Access
Local Channel Management Support
Regional Sales Engineer Support via distributor*
Partner Starter Kit
Business Planning Assistance  
Partner Advisory Council Eligibility  
Sales Enablement      
Access to Sales Leads  
Executive Briefing Center Access  
BlueTouch Support Partner Program Eligibility  
Promotions, Contests, and Spiffs
BlueBox Equipment Purchase
Product Brochures and Sales Tools
Competitive Information and Research
Marketing Programs and Support      
Channel Development Fund (CDF) Program  
Email Marketing Support (channel.programs@bluecoat.com  
Virtual Marketing Online Services  
Partner and Company Logo Usage
Co-Branded Marketing Campaigns
Training and Education      
On-Demand Online Sales & Technical Training
Sales & Technical Training Product Updates via distributor*
Monthly Technical Training Webcasts
Sales Training Webcasts
Annual Partner Conference  
Technical Support      
24x7 Technical Support for BlueBox/demo equipment
Online Technical Information
Online Access to Instant Support Knowledge Base
BlueKnight Eligibility by invitation by invitation by invitation