NCC Media

Cable advertising rep firm improves WAN optimization to address the bandwidth demands of the business. NCC Media is the largest cable advertising rep firm in the U.S., selling advertising on all the cable networks for cable operators. The network at NCC Media is probably one of the most important pieces of our technology infrastructure; all our business processes and operations rely on optimally running, fast network.


NCC Media was an early adopter of WAN optimization, back in 2003, which meant they were in need of a refresh. They recognized their traditional WAN optimization vendor was limited in what it could offer, with no asymmetrical optimization,or ‘direct to net’ in any of their branch offices. Routing all access through centralized data centers meant they weren’t getting any optimization of their Internet traffic.


NCC Media deployed WAN optimization in their finance operations center, every one of their branch locations, and core data centers. They chose Blue Coat’s Mach5 to optimize all their traffic, seeing improvements in Internet, video and Flash traffic performance.


  • Address bandwidth needs of company
  • Flexibility to meet any business challenge, wihenever and wherever it occurs, without having to make any technology investments or changes
  • Support of all video, without impacting any core applications
  • Better bandwidth management