ISP Manages Bytes to Fill Pints. Marston’s Telecoms is the Internet Service Provider (ISP) arm of the Marston’s Brewery and Pub chain, an independent UK company with over 1,700 pubs that prides itself on providing Real Ale and high quality food in family-friendly pubs. With the rise of always connected customers, the pub chain realized an opportunity to offer free Wi-Fi in each of their pubs and introduced an electronic point of sale application that allowed servers to take orders from anywhere, so customers didn’t need to get up and go to the bar.
Marston’s found customers not only visited their pubs for food and conversation, but also to use the network to access video, gaming, email and music content on their various mobile devices. As more customers used the service – especially during peak times – the mission critical electronic payment and other corporate applications were being compromised.
The Marston’s Telecoms team deployed the Blue Coat PacketShaper Appliances to actively manage bandwidth and quality of service. As a result, they could prioritize their business applications, deliver a better user experience and start to realize revenue and profit growth from its free Wi-Fi service.
- Increased customer loyalty that leads to greater profitability
- Full visibility into traffic on the network for better bandwidth management
- Ability to prioritize mission critical applications