Channel Advantage Partners

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Why partner and invest with Blue Coat?

As a dedicated channel company, it’s our job to make sure you’re ready to offer Blue Coat solutions to your customers. We want our partners to be confident going to market with Blue Coat. As a leader in the mag­ic quadrant we can offer maximum protection for your customers that minimizes impact on network per­formance while enabling your customers to fully embrace cloud applications and services. As a Blue Coat partner, you will see solid profitability through our average renewal rate of 92% with an incumbency discount protection and deal registration.

Blue Coat Value Proposition

Blue Coat’s unrivaled capabilities as a Network+Security+Cloud company make you uniquely qualified to deliver to your customer a security platform that can help them manage the complexities taking place in their computing landscape, while dealing with challenging threats such as:

  • Evolving Networks Your customers traditional perimeter is dissolving, as Wi-Fi, 4G/5G and cloud services foster new work patterns.
  • Migration to Cloud Your customers live in a world of public, private and hybrid cloud infrastructure accessing a mix of cloud-based apps and services requiring data protection across multiple premises.
  • Endpoint Revolution With the advent of a new generation of devices, your customers expanding attack surface demands a different control point.

Blue Coat Channel Advantage Partner Program

With mutual growth our primary focus, the Channel Advantage Partner Program provides all members with the resources needed to successfully sell Blue Coat Solutions, including highly competitive gross profit mar­gins, regional sales and technical support and a wide range of marketing and sales enablement tools. As a result, our program delivers both a dramatic effect on a partner’s bottom-line operational efficiencies as well as compelling top-line sales generating growth.

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Channel Advantage Program Partnership Tiers

Our Channel Advantage Program has three partner tiers: Authorized, Premier and Elite. Each level provides specific program benefits to support partners, based on their commitment to / and success in selling Blue Coat products. This performance-based reward framework is designed to help partners move up in tiers as their level of commitment grows, providing additional enablement offerings and marketing support along the way.

Authorized Premier Elite

Authorized partners have begun selling Blue Coat Solutions. The benefits and requirements of this entry-level tier are structured to support instant productivity -- offering accreditation training, access to marketing materials, technical support and deal incentives.

Premier partners have made a significant investment in developing Blue Coat solution expertise, actively market Blue Coat Solutions, and are capable of conducting network assessments and evaluations. As a result, this tier provides partners with additional enablement offerings, competitive tools and access to Marketing Development Funds.

Elite partners have achieved the highest levels of Blue Coat sales and technical competency and invest heavily in promoting and implementing Blue Coat Solutions. To reward this dedication, our top-tier partners receive the highest level of the program benefits.



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