Channel Advantage Partners

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The Blue Coat Channel Advantage Program is a global network of world-class solution providers, including Global Solution Providers, Global System Integrators, Value-added Resellers and Distributors. The primary objective of the Channel Advantage Program is to foster joint success by providing compelling top- and bottom-line growth opportunities to Blue Coat partners.

Positioned in the Leaders Quadrant of Gartner’s Magic Quadrant for Secure Web Gateway, Blue Coat provides its partners with the competitive edge to dominate the security market. Blue Coat provides its partners with the competitive edge to dominate both of these rapidly growing markets. Channel Advantage Program members of all levels enjoy highly competitive gross profit margins, regional sales and technical support, and a wide range of marketing and sales enablement tools.

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Partner Levels

Authorized Premiere Elite

Authorized Partners make up the entry-level tier of the Blue Coat Channel Advantage Program. Program resources, benefits and requirements are structured to support instant productivity. Authorized partners are supported primarily through Blue Coat Distribution partners.

Premier Partners have made a significant investment in developing Blue Coat solution expertise, focus on winning large-enterprise opportunities, actively implement marketing programs, and are capable of conducting network assessments and evaluations.

Elite Partners have achieved the highest levels of Blue Coat sales and technical competency and invest heavily in promoting and implementing Blue Coat solutions in large, complex environments. Elite Partners have multiple branch offices and are highly committed to partnering with Blue Coat.


Benefit Authorized Premiere Elite
Partner Enablement      
Partner Portal Access
Deal Registration Discounts
Evaluation/Demo Products (Not-for Resale) Via Distributor
Training and Education      
Access to Sales Accreditation Training
Access to Technical Accreditation Training
Regular Sales & Technical Training Webinars
Technical Service and Support      
Access to 24x7 Technical Post-Sales Support
Access to BlueTouch Online Portal
Online Access to Knowledgebase
Sales and Marketing Enablement      
Access to Sales Leads  
Blue Coat Sales Promotions, Contests and Spiffs
Access to Brochures and Sales Tools
Access to Competitive Information and Research  
Access to Marketing Development Funds (MDF) Via Distributor Proposal Based Proposal Based
Access to Marketing Tools and Materials
Partner name listed in Blue Coat Partner Locator on  
Blue Coat Partner and Company Logo Usage
Partner Advisory Council Eligibility   By Invitation By Invitation
Security Analytics Platform Accreditation Program Eligibility By Invitation By Invitation By Invitation
BlueKnight Program Eligibility By Invitation By Invitation By Invitation


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