Channel Advantage Partners
The Blue Coat Channel Advantage Program is a global network of world-class solution providers, including Global Solution Providers, Global System Integrators, Value-added Resellers and Distributors. The primary objective of the Channel Advantage Program is to foster joint success by providing compelling top- and bottom-line growth opportunities to Blue Coat partners.
Positioned in the Leaders Quadrant of Gartner’s Magic Quadrant for Secure Web Gateway, Blue Coat provides its partners with the competitive edge to dominate the security market. Blue Coat provides its partners with the competitive edge to dominate both of these rapidly growing markets. Channel Advantage Program members of all levels enjoy highly competitive gross profit margins, regional sales and technical support, and a wide range of marketing and sales enablement tools.
Authorized Partners make up the entry-level tier of the Blue Coat Channel Advantage Program. Program resources, benefits and requirements are structured to support instant productivity. Authorized partners are supported primarily through Blue Coat Distribution partners.
Premier Partners have made a significant investment in developing Blue Coat solution expertise, focus on winning large-enterprise opportunities, actively implement marketing programs, and are capable of conducting network assessments and evaluations.
Elite Partners have achieved the highest levels of Blue Coat sales and technical competency and invest heavily in promoting and implementing Blue Coat solutions in large, complex environments. Elite Partners have multiple branch offices and are highly committed to partnering with Blue Coat.
|Partner Portal Access||•||•||•|
|Deal Registration Discounts||•||•||•|
|Evaluation/Demo Products (Not-for Resale)||Via Distributor||•||•|
|Training and Education|
|Access to Sales Accreditation Training||•||•||•|
|Access to Technical Accreditation Training||•||•||•|
|Regular Sales & Technical Training Webinars||•||•||•|
|Technical Service and Support|
|Access to 24x7 Technical Post-Sales Support||•||•||•|
|Access to BlueTouch Online Portal||•||•||•|
|Online Access to Knowledgebase||•||•||•|
|Sales and Marketing Enablement|
|Access to Sales Leads||•||•|
|Blue Coat Sales Promotions, Contests and Spiffs||•||•||•|
|Access to Brochures and Sales Tools||•||•||•|
|Access to Competitive Information and Research||•||•|
|Access to Marketing Development Funds (MDF)||Via Distributor||Proposal Based||Proposal Based|
|Access to Marketing Tools and Materials||•||•||•|
|Partner name listed in Blue Coat Partner Locator on www.bluecoat.com||•||•|
|Blue Coat Partner and Company Logo Usage||•||•||•|
|Partner Advisory Council Eligibility||By Invitation||By Invitation|
|Security Analytics Platform Accreditation Program Eligibility||By Invitation||By Invitation||By Invitation|
|BlueKnight Program Eligibility||By Invitation||By Invitation||By Invitation|